Plan an Operating Environment
Promotion and advertising
You must decide on promotion and advertising activities and other customer communication issues. The operating environment that eventually emerges from planning depends on what your firm has identified as its critical success factors (e.g. price, service, brand, or company image) and on the marketing channels it uses.
Services and support
In Asian countries, for example, American software sellers must establish elaborated pre- and post-sale customer training and support activities. Repair, maintenance, and spare parts issues must be dealt with.
Sales force training
The complexity of your product and the level of your service and support offerings will determine the extent of sales force training needed. Warehousing.
Article Small Business Development Center
The Small Business Development Center (SBDC) is wise stop for any small businessperson interested in exporting. Their goal is to help you lay out a strategy to meet your business needs. Basic services are Free.
An Interview with Professor Mike Giambattista
Professor Mike Giambattista shares his professional international business experience and recommendations for exporters seeking to start or increase their efforts.
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