Austria

Republic of Austria is dependent on foreign trade.
Expanding exports helped to increase GDP growth recent years.
Unemployment is relatively low, and extremely low inflation should continue through at least 2003.
Austrians speak German though many business people are also fluent in English.
E-commerce continues to grow and it's now the most popular way to shop in Austria.
Visits under 3 months do not require a visa.

Pricing structures lack uniformity and can vary significantly among groups.
Large chains and corporations compete fiercely on price and also command most of the market share.
Telephone and direct mail solicitations are permitted, though with restrictions.
Catalog shopping dominates Austria's retail market which is ranked #4 in the world for per capita catalog spending.
- E-commerce is the fastest growing retail sector in Austria.
Marketing strategies should strive to create long-term relationships.

Business practices and customs are very similar to those of the U.S.
- One difference however--Austria's very high level of formality.
- Meetings and appointments should be made well in advance.
- Address Austrians by their professional titles, accordingly.
Clarity and continuity in your communications are very important.
Austrian's appreciate foreign associates who handle correspondence promptly to compensate for distance barriers.
Most Austrians are well accustomed with American business culture and appreciate that same sophistication in return.

Do's

Make appointments well in advance with perspective clients, either in writing or by phone
Write all documentation in German
Show understanding for the Austrian way of doing things
Use titles and show respect when speaking to co-workers and authoritative figures

Don'ts