Marketing Tips

Business Culture



  • Be aware of all favors done for you and prepare to respond in kind.
  • In China, business relationships are personal relationships; establish a trusting personal relationship that demonstrates your respect.
  • Business cards are important, especially in Chinese.
  • Become friends with local influential officials.
  • Avoid unintentional criticism of others.
  • Don't poke fun at someone, even if in fun.
  • Don't be the first to reach for a restaurant bill.

Legal Environment:

China's constitution states that Chinese Communist ideology controls in all matters, however, a civil code is primarily followed.


Understanding Guanxi for Successful Chinese Trade

In order to make your presence in China successful, you must understand one of THE most important elements of running business operations in China - "guanxi".

The Impact of Asian Crisis on Washington State Trade

How did the Asian Crisis affect the Port of Seattle, and what does the future for trade with Asian countries look like?