Marketing Tips

Business Culture



  • Cover your mouth when you yawn, cough, or use a toothpick.
  • Carry toilet paper since public restrooms rarely have any.
  • Always listen and pay attention; good listeners are admired in Japan.
  • Pointing at someone is perceived as hostile.
  • Avoid blowing your nose in public.
  • Don't stand with your hands in your pockets.
  • Avoid direct eye contact.
  • Never slouch in public.

Legal Environment:

Japan is a civil code country with a mix of Asian and Western traditions.


Teddy Toy Company

The Sisters 3 company expected great success from exporting their baby outerwear to Japan. Unfortunately, like many American exporters they had not properly identified distribution channels or accounted for cultural differences and language barriers.

The Continued Impact of Asian Crisis on Washington State Trade

How did the Asian Crisis affect the Port of Seattle, and what does the future for trade with Asian countries look like?