Slovenia

Slovenia has registered dramatic gains in per capita and aggregated wealth and has established a well-functioning democracy since 1991
Been seen as a front-runner in the race for membership in the European Union and NATO
Is in the midst of aligning political and economic systems with European Union requirements
Has passed laws in the past two years to make it easier for foreign investors
Recent laws have improved access to capital at home and abroad, and strengthened the legal and regulatory framework that supports private sectors
Been very open to trade (total trade equal to about 115% of GDP)

Choose a local agent or distributor for handling distribution rather than by direct sales by a U.S. exporter
Establish close relationships with buyers and contact them frequently
Motivate and train intermediaries
Conduct aggressive market promotion
Use normal channels of advertising (newspaper, magazine, television, radio, outdoor billboards and signs, etc.)
Sales service and customer support is relatively undeveloped as a marketing tool
Most prices are determined by the market

Management style concentrates decision making on senior management
Management decisions are made at firm level and frequently reflect market responsiveness
Familiarity with Western type market economy and customs is beneficial
Foreigners may be exclusive or part owners of companies
Foreign companies have the same rights, obligations, and responsibilities as domestic companies
Foreigners cannot establish own companies in certain areas (i.e. manufacture and sale of arms and military equipment)
Personal contacts, correspondence, and visits play significant roles in the conduct of business

Has comprehensive legal framework that provides protection for intellectual property rights
Does not recognize U.S. legal accreditation
Has restrictive regulations regarding license to practice in country
Has well-developed, structured legal system based on five-tier court system

Attempt to start personal relationships with workers
Consider negotiations concluded unless confirmed by the general manager or a clearly acknowledged decision-maker in the company