Marketing Tips

Business Culture


  • Try to learn and use some words in the Thai language, it will be very appreciated
  • Schedule a meeting just to get acquainted before getting into business
  • Always invite their wives to business dinners
  • Remove your shoes before entering into a Thai home
  • Bring along gifts
  • Write a letter introducing yourself and your purpose before arriving in Thailand for the first meeting
  • Always be on time
  • Handshake for Thai men and a smile for Thai women would be appropriate
  • Always smile


  • Do not be too direct, that is considered impolite
  • Do not lift the bowl when eating
  • Do not shake a Thai womanís hand unless she volunteers first
  • Never touch anyone on the head, especially children
  • Do not cross your legs
  • Do not point your foot at anyone

Legal System

Thailandís legal system is based on the civil law system with some aspects of common law.