The United Arab Emirates is a federation of seven independent emirates
located on the Persian Gulf in the Middle East.
Abu Dhabi City, the U.A.E.’s largest city, has one of the highest incomes
per capita in the world.
Although the U.A.E.’s GDP is highly dependent on oil, the country has recently
begun reform programs to bring in revenue from other sources.
The political environment of U.A.E. appears to be stable, despite the frail
health of current U.A.E. president Sheikh Zayed.
The U.A.E. maintains good relations with Western countries and most of its
Arab neighbors.
Economic Outlook:
Although the recent recovery of oil prices have undermined the U.A.E.'s
privatization plans, demand for imports is likely to rise with the increase
in consumer confidence and spending.
Inflation is expected to rise in 2000 and 2001 by approximately 5%.
Real GDP growth is expected to rise 4% in 2000 and 4.5% in 2001.
The real estate sector appears to be heading into recession after over construction
in 1998.
Opportunities:
Air-conditioning & Refrigeration
Architecture/Construction/Engineering Services
Automotive Parts and Service Equipment
Computers & Peripherals
Construction Equipment
Cosmetics/Toiletries
Defense industry equipment
Electrical Generation Equipment
Furniture
Oil Machinery & Services
Telecommunications Equipment
Sporting Goods/Recreation Equipment
Water Resources Equipment
Marketing Tips:
Many companies set up representative offices in Dubai since it is the U.A.E.’s
major shipping hub and international port.
Companies have access to several distribution and sales channels, including
selling directly to the end user, using a local distributor, establishing
a presence via joint venture, or by establishing a licensing or franchising
agreement.
The government encourages foreign direct investment.
The U.A.E. has free-trade zones that allow for the import of needed equipment
without duty.
The franchising market in the U.A.E. is expected to experience considerable
growth in the next five years.
Business Culture:
Women are expected to dress conservatively and modestly.
Titles are relatively important, and should be used whenever possible.
Meetings may run late and projects are subject to postponements and extensions.
Tea, coffee, or soft drinks are usually offered at the beginning of meetings
followed by several minutes of formal greetings and small talk.
Greetings include handshakes and embraces.
DO's
DON'T's
Always promptly respond to faxes and other forms of communication.
Try to establish personal relationships and contacts since they are
important in decision-making.
Always be punctual for meetings.
Do not serve pork.
Do not serve alcohol.
Legal Environment:
All of the emirates in the U.A.E. follow a federal court system introduced
in 1971. In addition, the U.A.E has both secular and Islamic law for civil,
criminal, and high courts.