United Kingdom



Marketing Tips

Business Culture



  • Good manners are essential for doing business in the UK.
  • Use British idioms, not American.
  • Be prepared for invitations and to dress formally.
  • Avoid talking about politics, royalty.
  • Don't stare at someone in public.
  • Don't question British assumptions that they are the best.
  • Do not discuss business over drinks and food.

Legal Environment:

The UK practices common law similar to the American legal system


Working with Export Partners in the European Union

Despite European unification, doing business in Europe can be trickier for U.S. exporters than inpre-EU times. Cultural and legal differences are potential pitfalls, and choosing the right agentor distributor for your product can also be difficult.