Marketing Tips

Business Culture



  • Be aware of the importance of face.
  • Remember all favors done for you and respond in kind
  • Try to learn a few words of the local language
  • Use both hands to pass things from one person to the next
  • Treat others with respect
  • Don't make fun of someone, especially using their parents and family as the subject
  • Do not touch a person's head, for it is considered "sacred"
  • Do not point your finger at someone, to beckon a person, use your whole hand
  • Do not wear hats inside a building

Legal Environment:

Vietnam's legal system is based on communist legal theory and French civil law system